Ep.78 Liberte Free to Be,
with the founder of
Look Fabulous Forever make-up brand Tricia Cusden
I’ve had the pleasure of interviewing twice now and I still get excited and inspired by her story.
Tricia Cusden is the founder of Look Fabulous Forever, an award-winning makeup and skincare brand with a range of products specially formulated for older skin. The brand is proudly pro-age - it's Tricia's belief that age is no barrier to looking and feeling fabulous. She founded the business at the age of 65 having become disillusioned with buying makeup that no longer worked on her older skin and by the anti-ageing language of the beauty industry.
In 2013, she took a leap of faith and launched LFF as a face to face social selling business. Thanks to two YouTube videos she posted showing the products being used on older women, she soon changed direction and became an ecommerce brand. She now has over 100 tutorials on YouTube with over 7 million views between them and in 2018, she wrote a book, Living the Life More Fabulous - a guide to beauty, style and empowerment for older women. She also works with her two daughters, Anna who is the managing director and Suzy who is LFF's operations director.
Subjects covered-
· Ditching retirement life
· Ageist society
· Inspiration behind Look Fabulous Forever
· The power of make up
· Building a community
· The highs and lows of starting a business
· A trip to the Oscars
· Ageism in the beauty industry
· Pro-ageing
· Life in lockdown and Tricia’s Super Troopers
· Make up tips for ageing skin
To find out more please visit- www.lookfabulousforever.com
Facebook - lookfabulousforeveruk
Instagram - @lookfabforever
Twitter - @lookfabforever
YouTube - Tricia Cusden
Don't miss any of the inspiring Liberte Free to Be women, you can go and subscribe at www.rachelperu.co.uk and come and say hello on Instagram!
I'll be back next week but in the meantime .....
Keeping being fabulous
Rachel x
(Music credited to Scott Holmes- By Big Adventure)
#outofthebubblepodcast #stepoutofthebubble #personaljournals #sharingstories #inspiringwomen #celebratingmidlife #womensupportingwomen #proageing #makeup #lookfabulousforever
www.rachelperu.co.uk
Contact Rachel -
rachel@rachelperu.co.uk
https://podcasts.apple.com/gb/podcast/out-of-the-bubble/id1439688816
Liberte Free to Be Podcasts
Ep.136 It's time to lift the stigma around Lichen Sclerosus and Vulva Cancer with Kay BinnersleyPodcast
Ep.130 How to be sassy not sorry with your belief, branding and business fairy godmother Jojo Smith.Podcast
Ep.112.How to create a sustainable wardrobe with Sara Ibrahim, Founder and lead stylist of SIMA.Podcast
Ep.111. Honestly with Honor! Maker of amazing holidays in France and Champion of Midlife WomenPodcast
Ep.108 Food freedom & learning to love your body again, with non diet nutrition expert Mel WakemanPodcast
Ep.101 Liberte Free to Be, "A Delightful Little Book of Ageing" with author Stephanie RaffelockPodcast
Ep.100 Liberte Free to Be, Sex, Whips and My Hairy Bits with humorous erotic author Stephanie OramPodcast
Ep.60- Liberte Free to Be review show with entrepreneur Michelle Cowan, founder of Justo Software.Podcast
Ep.59- Liberte Free to Be with Models of Diversity Ambassador and model Alison Cline WilliamsPodcast
Ep.33 with Kaz FoncettPodcast
LIBERTÉ FREE TO BE
Liberte Free to Be champions women who are embracing life and leaving a trail of inspiration along the way. Inspiring others to become more confident in body and mind and spirit.
We all have a story to tell.