Ep.44 Liberte Free to Be with Alex Pluthero, founder of Wear My Freedom

About this podcast

How often do you hear people who have a great idea for a new business but then don't carry it forward and do anything about it? 
Meet Alex Pluthero who is the founder of Wear My Freedom, a new bra brand creating the "worlds comfiest D+ wire free Freedom Bra."
I had the pleasure of modelling for the brand earlier this year and as I'm a 34G I can definitely vouch for how comfy they are!
Alex shares her inspiring start up story born from her own discomfort and dissatisfaction with trying to find bras that as a 34G ,she could feel good and comfortable in all day.


Topics covered

  • Taking the first steps from having an idea to actually getting started
  • Self belief and overcoming doubts
  • Learning skills as you go, from sewing to dealing with pattern cutters and manufacturing
  • The lack of choice for comfortable bigger bra sizes in the lingerie industry
  • How Alex is ready to take on the industry to create the change thats needed to help represent women better
  • Diversity in advertising

Further Information

www.wearmyfreedom.com and you can also follow them on social media.
Instagram Wearmyfreedom
Facebook WearMyFreedom, Twitter WearMyFreedom

Background music credited to Scott Holmes - Our Big Adventure.

Contact Rachel

Please get in touch with any comments on the Anchor app. It would be great if you could leave a review over on iTunes or the Apple podcast app.

You can also find me over on Instagram @rachelperu1, Twitter @rachel_peru, Facebook @rachelperumodel and on YouTube Rachel Peru Model

Keep being fabulous x


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Liberte Free to Be champions women who are embracing life and leaving a trail of inspiration along the way. Inspiring others to become more confident in body and mind and spirit.

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