How to be sassy not sorry

with your belief, branding and business

fairy godmother Jojo Smith.



I'm a great believer that people come in to your life when you need them and this weeks guest is one of those women. JoJo Smith has not only helped me hugely with my own self belief and sense of direction but she's also become an incredible friend.

 JoJo is the founder of CreativSas, along with being a best selling author, motivational speaker, radio show and podcast host. Jojo Smith empowers and elevates her clients in crowning their courage, confidence, and self-belief to show that they have the power to grant their own wishes into reality. You only need to spend a few moments in JoJo's presence to pick up on her boundless enjoy and positivity but spend a couple of hours with her and you'll also realise JoJo has a wealth of business expertise and she means serious business.

"The foundation of any fairy tale is believing in yourself." It doesn't matter what anyone else thinks unless you believe in yourself.

JoJo is a proud Midlands girl and has been on her own emotional rollercoaster from a very young age, she ended up being taken into care at the age of 18 months, her mum had MS and she's never known her birth father. JoJo has lived in childrens’ home over the course of her young life and, certainly developed resilience and initiative. She then moved to be with her amazing foster family.

JoJo has enjoyed fabulous careers in catering and retail but her dream was always to do something for herself and to run her own business. A pivotal moment brought JoJo to face herself head on and heal some wounds, focusing on what she wanted and the change she wanted to make on the world. Thats when the reels magic started to happen and she's been creating magic ever since.

"At a younger age, I subdued my sparkle, wanting to fit in with everyone else from childhood to early adulthood. But I soon discovered there’s nothing quite as rewarding as being unapologetically yourself and letting everyone else know it too. Now I help you find the magic in your own brand,  holding your hand along the way until you're ready to let go and have your own adventure."

 Subjects covered
    - Who is JoJo Smith? How would you describe yourself in 3 words?

- JoJo’s story of being a successor of the care system.

- Being true to yourself and finding the courage to walk away from the things that are fully aligned with wo you really are.

- Being Sassy not sorry

-  Self belief.

-  Self awareness.

-  Steeping in to the spotlight.

-  Getting your foundations right.

-  Learning to embrace change instead of fearing it. 

- The Big Wish “Chateau SAS”.


-  The Sweet Retreat.

- What’s your superpower and how to own it.

 What does Free to be mean to Jojo Smith?

 "Free to be means being sassy not sorry.

That means lively, bold, full of spirit and a little bit cheeky and totally unapologetic for being so."

What does free to be mean to you?

 For more information visit- https://www.creativsas.co.uk/

Instagram https://www.instagram.com/creativsas/

Facebook https://www.facebook.com/CreativSAS

Best selling book- Loving Yourself Beyond Belief

I'll be back next week but in the meantime  

Keep being fabulous   
Rachel x ⁠⁠

Come and say hello on Instagram! @rachelperu1 

I love sharing all these amazing and inspiring women and have learnt so much from all of them, If you enjoy listening to them as much as I do, then please feel free to Buy Me A Coffee I really appreciate your support. https://www.buymeacoffee.com/RachelPeru1          

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Keep being fabulous!

Rachel x

(Liberté - Free to Be music credited to Adam Ward)

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