Ep.73 Liberte Free to Be, 

with Jo Swann,

founder of Chocolate PR.




It's all about the power of your story this week as I chat with Chocolate PR founder Jo Swann. 

Jo is the founder of Chocolate PR, an award winning PR agency she established 15 years ago, after working in journalism, media, marketing and PR agencies. She built the business up organically from scratch, and has over the years worked with companies of all sizes including the likes of Whistles, NSPCC, learndirect, Marriot Hotels, Yo! Sushi, Dale Carnegie, Skipton Building Society to name just a few, winning many awards along the way.

BUT - a niggling feeling was always lurking, and when you know her you know that that her passion for PR goes further than just ticking a few corporate boxes. What she lives for is helping small businesses, and particularly female entrepreneurs harness the power of PR, so they can tap into it as a cost effective, creative marketing medium.

She believes PR is for all of us, not just the big boys and helps women who really don’t believe in themselves get empowered through coverage in the national press. Facing imposter syndrome head on Jo works with her clients to create confidence in their message, and to craft their story in a way that produces pride around their business and an excitement for future growth.

Jo and I have a shared passion and belief that we all have as story to tell. 

Subjects covered-

  • Jo's career 20 year PR career 
  • Balancing work and home life
  • What is PR?
  • Why PR is a powerful tool?
  • Everyone has a story to tell
  • Learning to own your story
  • Sharing your vulnerability and stepping out of your comfort zone
  • Investing in yourself 
  • Stepping out of your comfort zone and keeping an open mind
  • Exciting new opportunities

If you'd like to know more about Chocolate PR , visit the website here.
You can also follow them on social media Facebook, Twitter and Instagram and Linkedin

I'll be back next week but in the meantime ..... Keeping being fabulous Rachel x 


(Music credited to Scott Holmes- By Big Adventure) 

#outofthebubblepodcast #stepoutofthebubble #personaljournals #sharingstories #inspiringwomen #celebratingmidlife #womensupportingwomen

Contact Rachel -


If you could spare a few minutes of your time to leave a review that would be amazing as your words really do matter. The higher up the Apple podcast charts I go the more women I can reach.


Come and say hello over on Instagram @rachelperu1 , Twitter @rachel_peru and Facebook @stepoutofthebubble 
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 Keep being fabulous

Rachel x

#personaljournals #inspiringwomen #podcast 


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Liberte Free to Be champions women who are embracing life and leaving a trail of inspiration along the way. Inspiring others to become more confident in body and mind and spirit.

We all have a story to tell.


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