Published by Rachel Peru in Body Confidence
As a woman in her forties I still love to sit down and read fashion magazines and I'm guilty of losing hours shopping and browsing on line. I love fashion and that includes admiring and buying nice underwear. I am a 34FF bra size so that in its self limits my accessibility, although there are so many more brands doing my size fashionably now. However what I find completely demoralising as a shopper is that they are always modelled on young, fresh faced models who look stunning with their youthful bodies. But trying to imagine what I might look like in my 48 year old body compared to the image is never a positive comparison. Our body shape changes, are skin isn't as tight and firm as it used to be, I need more support up front!
But I can still look and feel good in the right lingerie without being constantly reminded that I am ageing. It does leave you with a feeling off being written off by the fashion industry and things need to change.
Lingerie set (XL) and dressing gown , Gifted from F&F Clothing. Photographer Mya Fawcett, MUA Emma Denton.
Whilst there are some very positive brands embracing this change such as Berlei, Panache and Lonely Label wouldn't it be nice if all brands got on board and didn't just see it as a quick PR eye catcher for individual campaigns but don't carry it through the rest of their website or advertising.
This Berlei campaign is the way forward and they are at the fore front of embracing all ages in their continued advertising. Wouldn't it be wonderful if we saw these kind of images every time we opened a magazine.
How amazing does this older model look for Lonely Label lingerie, I look at this photo and I can't help thinking that if we saw women of all ages we would be less insecure about growing older and it would help our self confidence and body positivity as we change through the decades.
Whilst I think this photo of 57 year old Julianne Moore modelling for Triumph is beautiful, I only hope they continue down this road in their ongoing branding and images. I want to be able to relate to the models in magazines and fashion branding ,please don't alienate us, after all we have money to spend and make up a high percentage of your sales!
Flick through any fashion magazine and you will notice a distinct lack of middle aged 40-50 year old models . Whilst it is wonderful to see the increase in older models such as the incredible 70 year old Maye Musk, the industry seems to be completely overlooking the middle aged bracket. Why are we so invisible to the high street fashion market? Especially when you consider that women over 50 make up 47% of the spending market. I want to be inspired when I open up magazines by women of my own age group that I can relate to and that reflect me, wearing high street modern fashion. We have money to spend and there is #nowrongage to express yourself through your clothes.
Green top- UK16 www.boohoo.com
Vinyl skirt- UK14 www.simplybe.co.uk
Shoes vintage www.etsy.com/uk/shop/myvintagebeau
I love this outfit an ended up buying the whole outfit,including the vintage beret from https://facebook.com/myvintagebeau Trousers and dustecoat www.simplybe.co.uk
Flamenco dancer in the making! Beautiful dress from Simply, UK16
It's good to step out of your fashion comfort zone and try different looks, after all there are lots of different sides to our personalities.
Trousers and jacket www.simplybe.co.uk Boots www.tkmaxx.com
Thank you Laura Carly Adams for the fab photography and Trudy Beau stylist for helping showcase some cool outfits.
Published by Rachel Peru in Fashion
Tags: ageisminfashion, bebodypositive, bebold, bodypositive, bradfordshoot, bridgemodels, curvywoman, cuvremodel, diversityinfashion, editorial, embaceyourbody, fashion, greyhairdontcare, justwearit, lifeafter40, lifefater40, myagedoesnotdefineme, nowrongage, silvermodel, streetfashion, timeforchange, wearenotinvisbile
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